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Incorporate microformats into the templates for some content types.


Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.


AS A System I WANT TO provide microdata for Event, Person, NewsItem.

Full list of supported types of items is available on


Anne Bowtell says:
Wednesday, 25 November 2015, 9.23 am

Haiku Oversight Committee:

The Committee didn't really understand this feature and asked me to clarify it.

Improve the information on departments in Google results

Using microformats has the potential (amongst other things) to enhance the way entries appear on the Google search results pages. The extra details (e.g. relevant news and social media links) you see when, for instance, you search for the University of Oxford on Google come from what is called the Google Knowledge Graph and microformats allow us to submit our information to that graph.

Here are some user stories

As a web manager I would like to improve the information of my department in Google results with news and other social media information appearing alongside the website link (as e.g. with searches for the University of Oxford)
As a web manager I would like information from my website’s web pages to be available to the Google Knowledge Graph so that results from searches can be enhanced.

Business Case: enhancing our results in searches is clearly desirable and Google is a good place to start. The underlying technology of the Google Knowledge Graph is ‘structured data’ - hidden information on a web page which allows ‘machines’ (like Google’s web spiders) to see connections between data. There are many other uses for this structured data so this future-proofs our websites.

Haiku HQ says:
Thursday, 26 November 2015, 3.15 pm

Thanks for this Anne, I think it describes very clearly what you are trying to achieve through this feature.